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connielane at 01:24am on 08/02/2011 under rants
connielane at 01:24am on 08/02/2011 under rantsTHIS has to be the most absurd piece of deconstruction I have seen in a very long time. I'm actually starting to wonder if I encountered this guy under another name in the Harry Potter fandom, because throw in a few "y'all"s and he would sound SCARILY FAMILIAR.
First of all, in the very first paragraph, the guy's true motives are revealed. This is not about the commercial at all; this is yet another chance to smack George Lucas and the Star Wars prequels around. Second, I had no idea this thing was "the rage of the internet." Maybe because I don't spend every waking hour ON the internet, but to me it's simply one of the very few Super Bowl commercials this year that was not skin-peelingly horrible. Seriously, between Doritos and Pepsi Max, I think we hit a new low in racial stereotypes, woman-hating, and just general tastelessness in the ads this year, and I don't have to dig deep at all to see it.
To call this 30-second commercial a "national moment" is quite frankly insane, but that's not even the crazy part of Mr. Faraci's post. Nor is the Captain Obvious conclusion that the ad was aimed at 30 and 40 somethings who have fond memories of the original Star Wars movies. (REALLY? Marketing people use cultural touchstones to sell their products? HEAVEN FORFEND!)
No, the REALLY weird stuff is when he goes all Godwin's and brings the Nazis into it (which is presumably the point of his entire post). Once one has uttered the phrase "fine cars that don't run on the blood of Jews," I think it is time for one to take a step back and get a firmer grip on one's senses. And while I realize that yes, Darth Vader is a Hitler-esque villain, to link them in the way the writer does here is much more offensive to me than anything in this silly commercial. And the Orwell reference at the end is especially ironic.
Finally, I leave you with this sentence. Fifty points to the Hogwarts house of your choice if you can diagram it: People have accused me of being cynical simply because I wasn’t taken in by forced cuteness in a commercial for a giant corporation featuring the intellectual property of an artistically bankrupt blockbuster mainstream film series aired during the single most corporatized sporting event in the history of corporatization.
Well, I'm not calling you cynical, Devin. I'm calling you CRAZY.
First of all, in the very first paragraph, the guy's true motives are revealed. This is not about the commercial at all; this is yet another chance to smack George Lucas and the Star Wars prequels around. Second, I had no idea this thing was "the rage of the internet." Maybe because I don't spend every waking hour ON the internet, but to me it's simply one of the very few Super Bowl commercials this year that was not skin-peelingly horrible. Seriously, between Doritos and Pepsi Max, I think we hit a new low in racial stereotypes, woman-hating, and just general tastelessness in the ads this year, and I don't have to dig deep at all to see it.
To call this 30-second commercial a "national moment" is quite frankly insane, but that's not even the crazy part of Mr. Faraci's post. Nor is the Captain Obvious conclusion that the ad was aimed at 30 and 40 somethings who have fond memories of the original Star Wars movies. (REALLY? Marketing people use cultural touchstones to sell their products? HEAVEN FORFEND!)
No, the REALLY weird stuff is when he goes all Godwin's and brings the Nazis into it (which is presumably the point of his entire post). Once one has uttered the phrase "fine cars that don't run on the blood of Jews," I think it is time for one to take a step back and get a firmer grip on one's senses. And while I realize that yes, Darth Vader is a Hitler-esque villain, to link them in the way the writer does here is much more offensive to me than anything in this silly commercial. And the Orwell reference at the end is especially ironic.
Finally, I leave you with this sentence. Fifty points to the Hogwarts house of your choice if you can diagram it: People have accused me of being cynical simply because I wasn’t taken in by forced cuteness in a commercial for a giant corporation featuring the intellectual property of an artistically bankrupt blockbuster mainstream film series aired during the single most corporatized sporting event in the history of corporatization.
Well, I'm not calling you cynical, Devin. I'm calling you CRAZY.
UGH
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